While at Wave HDC, I had the responsibility of creating all social media posts for various platforms (LinkedIn, Instagram, etc). Below are posts designed for various events and announcements, including trade show attendance, blog post annoucements, and employee spotlights.
LinkedIn
LinkedIn is the main social media platform in the healthcare industry. Posts tend to be informative and professional, promoting many different events, webinars, and products that companies want their followers to be aware of.
Instagram
To contrast the business/healthcare related postings on LinkedIn, Instagram was used as a way to showcase Wave's company culture. In doing so, it features some fun holidays, company highlights, and various employee spotlights where users can get to know us as a company, and as people.
Social Media Style Guide
A few pages designed to be an easy-to-follow alternative to the overall brand guidelines, which could be confusing to non designers/marketers. Includes elements like font, colors, logo usage, photography, and example layouts.
Social Calendar
Took part in creating and implementing a social media calendar for Wave HDC. Includes color coded posts by platform, a section for notes/goals, and suggested hashtags.
