Wave HDC is a healthcare data management company based in Tampa, FL. While there, I helped bring their new brand identity to life, creating various marketing collateral (graphics, digital ads, slide decks), social media posts, email campaigns, and other design assets.
As a digital marketing intern, I was able to participate in marketing discussions, pitch my ideas for marketing campaigns, and aid in growing the company's overall brand identity.
LinkedIn Posts
Social Media Style Guide
A few pages designed to be an easy-to-follow alternative to the overall brand guidelines, which could be confusing to non designers/marketers. Includes font, colors, logo usage, photography, and example layouts for social.
Email Marketing - Headers
Email Campaigns
Header
Features Wave HDC's branded Navy background, attention-grabbing headers, Wave HDC logo, "Wave by the Numbers" campaign title.
Body
Includes branded icons, small amount of text for easy readability, and the use of bright green buttons as calls to action.
Footer
Use of branded Navy background, sends users to Wave HDC's case study with Birdrock Labs, "download" button for immediate case study access.
Birdrock Case Study
