A semester long case study dedicated to exploring and breaking the gender stereotypes in design. Refuel is a brand focusing on energy products for females (energy drinks, protein bars, etc).
Energy Drinks
Protein Bars
Brand Website
Protein Powder & Protein Bites
With this project spanning an entire semester, I had the time to create not only a brand and a logo, but also a brand identity. Across the various products, consumers will see similar brand elements come into play that tie the brand together as a whole.