Kicked is a kids shoe brand where each pair of shoes comes with an easy-to-follow instruction booklet. Kids will receive a new pair of shoes as well as get a lesson on how to tie them.
The color palette is bright and vibrant to attract the youthful audience. There is also a wide variety of colors, allowing for flexibility and creativity within the brand.
Shoe Box Design
With each pair of shoes purchased, each child will find stickers and a shoe tying instruction booklet inside.
The Booklet
The booklet has been designed to be a trifold. Encompassing the brand identity, the booklet is simple enough that children can follow on their own. In addition, it is vibrant enough to keep a child's attention. By showing the left lace as one color and right lace as another, kids are able to easily distinguish each step and what they need to do to tie shoelaces successfully.
